Once we are in our 40’s, we need to be looking at different skin care routines than the products in our younger years. The focus needs to be in promoting collagen and elastin production, both of which help to keep your skin plump. Unfortunately, from your mid-twenties, the production of both reduces. Also, as we approach the menopause, our skin starts to become drier too.
Our skin is at our best when our Oestrogen levels are high, but around the age of 40, our hormone levels begin to drop and then our complexion changes, causing collagen depletion, bone depletion, skin sagging, and more fine lines.